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Strategy & Business Model

Our Business Model

Please click on the image above to see Our Business Model

"Victoria's aim is to be the
leading quality floorcovering brand
in Australasia and the United Kingdom"

 

We are Different.  Here’s why:

From a Shareholder’s perspective

Victoria PLC, from a Shareholder’s perspective, is a well managed and well invested business which has a strong balance sheet.  Whilst we are often considered to be a UK stock, we in fact derive over 64% of our revenues from overseas and are not totally dependent on the UK economy.

From a Supplier’s perspective

Victoria does not have to manufacture all of the products we choose to market.  This offers prospective suppliers, who make “best of brand” flooring products, the opportunity of working with us to bring great products to our customers through shared values and enduring relationships.

 

From a Customer’s perspective

In each of the key markets in which Victoria trades, it has an excellent reputation for offering innovative and value for money products of high quality.

We try to meet and surpass our customers’ expectations and always look to develop long term relationships with our customers.

 

From an Employee’s perspective

Our aim is to be seen as an employer of choice, where people want to work and deliver their best for the Group.



A Strategy for Innovation and Growth

To grow our core retail business
In Australia, there has been a discernible shift in the market towards synthetic products and new ranges are being launched to take advantage of this trend.

In the UK, a new generation of synthetic carpets marketed as EASICARETM were launched in 2011.

In June 2011, the UK entered the insurance replacement market as a key supplier to the leading insurance replacement specialist.

 

To be strong in commercial
2011 saw the introduction of carpet tile ranges in Australia which have started well.

New broadloom ranges have been introduced to meet the needs of the commercial market place.

To grow and develop retailing services
In the UK, the Group provides warehousing and logistics services for both major retailers and buying groups.

The Group also provides IT solutions for retailers to enable them to check stock on-line or to trade on-line.



Taken and adapted from our 2011 Annual Report