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Strategy & Objectives

Strategy 

Victoria has followed a consistent strategy over many years enabling it to build a robust business.  Our strategic approach is focussed on growth, taking advantage of opportunities to exploit and build upon our market leading position. Our strategy for achieving this growth is based upon: 

  • Focusing our activities in the industry sector we know and where we have premium knowledge, whilst at the same time, looking to establish and develop market leading positions in new chosen business segments.

 

  • Manufacturing and delivering design-led innovative products to our customers which meets the demands of the consumer.

 

  • Providing outstanding levels of customer service, including attaining the highest delivery and quality standards that both Victoria,as a business, and our customers require.

 

  • Achieving best in class manufacturing standards.

Objectives

Victoria is committed to providing long term shareholder value in the form of steadily growing earnings per share.

Addressing Near Term Challenges

The breadth of the Group's operations and channels to market, lean vertically integrated supply chain, excellent product portfolio and experienced management team, enables the Group to be confident that it can manage the near term market weakness and as markets improve and consumer confidence returns, the business will return to target medium to long-term growth.

Actions being taken include the following:

  • Maximise revenue through widening product offer and channels to market
    • Utilise the significant new investment in plant and equipment in Australia to gain market share.
    • Leverage new contract sales team and contract products
    • Distribution agreements with US and European third party manufacturers.
  • Production and inventory management
    • Inventory optimised to supporty key ranges
    • Phasing of new product launches
  • Reducing the cost base.
  • Conserving cash through capital expenditure reduction
    • Business well invested - low requiremnt for new plant or equipment in FY10
    • Manufacturing equipment is modern and has additional capacity.